“But it was [Tré Seals’s] typeface ‘Ruby,’ named in honor of Ruby Bridges, the first child to integrate a previously all-white elementary school in the South, that grabbed my attention. Ruby is Vocal Type Co.’s reclaiming of ATF’s Jim Crow.”
“But it was [Tré Seals’s] typeface ‘Ruby,’ named in honor of Ruby Bridges, the first child to integrate a previously all-white elementary school in the South, that grabbed my attention. Ruby is Vocal Type Co.’s reclaiming of ATF’s Jim Crow.”
“[Y]ou could argue that the serifs, originally applied to inscriptions to be seen under sunlight, could be a form of light trap, even though people in the Ancient Rome wouldn’t have such terminology. They would have wanted to make the letters stay legible for as long as possible in the day, and serifs are more effective at keeping corners dark at variety of light angles than serif-less forms.”
“Ultimately there isn’t a rational justification for why we decided to mimic the early 2000s Windows style of rendering, but seeing those old browsers in Windows virtual machines resonated most with us, felt most.. retro.”
“Former New Yorker copy editor Mary Norris says that the style editor was on the verge of changing his mind on the diaereses back in 1978, but then he died, and ‘no one has had the nerve to raise the subject since.’”
“The innovation that Johannes Gutenberg is said to have created was small metal pieces with raised backwards letters, arranged in a frame, coated with ink, and pressed to a piece of paper, which allowed books to be printed more quickly. But Choe Yun-ui did that—and he did it 150 years before Gutenberg was even born.”