“It feels like a bait and switch: my loyalty in buying products that are better for me as a user is being tested because shareholders need to see more services revenue. … [I]t will feel a little bit scummier every time I go to download an app or get directions.”
“They wanted to add some custom hardware to an iPod and record data from this custom hardware to the iPod’s disk in a way that couldn’t be easily detected. But it still had to look and work like a normal iPod.”
“The next day Steve held a meeting with our engineers and me where he punctuated the air dramatically with his finger and said, ‘[NeXT] will live or die by its choice to support the [Motorola] 88110.’ I don’t know what came over me. I said ‘die.’”